SEO Copy & Landing Pages Category

Pulling Power: SEO Landing Pages

In addition to the main pages of your website (eg. home, about, contact etc.), you may wish to develop one or more landing pages to attract organic search traffic. Your landing pages should contain keywords and phrases that your prospective customers are likely to search for in Google. This process is called Search Engine Optimisation (SEO). […]

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Your three-minute guide to Kaizen

Derived from the Japanese words for change (kai) and good (zen), kaizen describes the concept of continuous improvement—literally, change for the better. The concept of kaizen originated in Japan in the 1940s and 1950s as manufacturing companies endeavored to standardize how they responded to faults and opportunities for improvement. Today, kaizen is practiced worldwide and […]

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Your three-minute guide to Hoshin Kanri

Hoshin Kanri, Hoshin Planning, Policy Deployment, Strategic Deployment and Goal Deployment are different names for the same concept—a business method that links an organization’s daily activities to its strategic goals. Hoshin Kanri originated in Japan in the 1950s and became a widely adopted Japanese business practice throughout the 1960s and 1970s.  The two words—“hoshin” and […]

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