Case Studies Category

Thinking outside the litter box (Feline Pine case study)

The Challenge Five years ago, Feline Pine, an all-natural cat litter, approached us because they were tired of living in the shadow of the category’s leading brands. After years of strong growth driven by distribution gains, they were suddenly stagnating; constantly jostling for shelf space and trying to compete through a small television budget with […]

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Rainmaking in a drought (EDA case study)

The Challenge EDA supplied sales lead generation services to the heavy equipment sector through a flagship product called Rainmaker. But in the grip of the global recession their customers had stopped spending. EDA’s sales team was working hard to generate opportunities, but their proposals were stagnating at the bottom of inboxes. They asked us to […]

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Premium juice for the people (Ujuice case study)

The Challenge United Juice Companies is the largest producer of freshly squeezed citrus juices in the United States. They have tons of experience selling premium juices to large, premier hotel chains, but when they tried to break into the consumer market they experienced limited trade acceptance and consumer interest. They asked us to turn their […]

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Kitty goes guerrilla (Cats Against Clay case study)

The Challenge Feline Pine wasn’t content being the best-selling natural cat litter in the country. Having claimed dominant share in that niche, it was now time to start clawing market share away from the category’s true brand leaders–the giant clay litter companies. The challenge was to transition Feline Pine from the alternative king into a […]

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Single parent trying to make ends meet (MyBudget client case study)

This is Lisa-Ann, a MyBudget client living in Western Australia with her young daughter and son. I asked Lisa-Ann if I could share her story with you because her situation typifies the experience of many single-parent families. Lisa-Ann is a single mum with a part-time income and no local family to help her. She tells […]

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Spiralling debt despite good income (MyBudget client case study)

Pictured here, one of our Victorian clients Jody has given me permission to share her story with you. Jody’s situation highlights what we know to be a fact—it’s not always low income earners who encounter money problems. It’s possible to find yourself in spiralling, unmanageable debt despite having a good income. Thirty-three year old Jody […]

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