Blogs & News Category

Crafting a Christmas Promo’

MyBudget is running a jolly generous Christmas promo and I had fun writing the copy for the eDM (electronic direct mailer). Advertisements

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Tammy May wins Female Entrepreneur of the Year

It was great to be in Melbourne on Thursday to see MyBudget’s Tammy May named Female Entrepreneur of the Year! It’s easy to write award nominations and acceptance speeches for a woman with such a long record of professional achievement and community focus.  

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Website Design Using Wireframes

There are a number of different ways to approach website design. Some people start with a layout, others begin with words and photos. I think of it like furnishing a room—Who will use the room? What will they use it for? How will the room feel? Or Who is my target market? How will people use […]

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Pulling Power: SEO Landing Pages

In addition to the main pages of your website (eg. home, about, contact etc.), you may wish to develop one or more landing pages to attract organic search traffic. Your landing pages should contain keywords and phrases that your prospective customers are likely to search for in Google. This process is called Search Engine Optimisation (SEO). […]

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