Infographics Go Viral
Infographics are a compelling form of communication because they condense data, words and analysis into a readily-digestible graphic format. I recommend that you consider adding infographics to your content mix to increase the virality of your posts, drive new traffic to your website and improve brand awareness.
Here’s a selection of infographics I developed for MyBudget. My role in the process is to identify topics that are of interest to MyBudget’s target market. I then source and research data from reputable sources, draft the structure and craft the copy. The process involves undertaking analysis to make interesting correlations and conclusions that guide the reader through the data and tie back to the brand using a problem-and-solution approach. MyBudget’s in-house graphic designer then works her magic on layout and iconography to produce a final graphic that aims to be engaging, clear and, hopefully, catchy!